the world is ours
Guten Tag, ich bin Ariel.
I’m a Marketing Specialist who enjoys building complex things.
I love editing videos and photos. I’ve been working in marketing for five years, with a strong focus on e-commerce. I specialize in developing the entire marketing strategy for new product drops and collections, from the initial concept and creative production to A/B testing and campaign optimization in Ads Manager.
my work
Apollo Project
Uplifting conversion over 2x by refatorating the entire website strategy, fixing images and copywriting without any paid ads or organic sharing.
Hyrox Project
A video series documenting my evolution in Hyrox, produced as professionally as I can. This project is unfinished.
WarDogs Collection
the lab
Experiments in AI: prototypes, models & ideas built off the clock. Unpolished by design.
Guten Tag, ich bin Ariel.
about me
I’m a Marketing Specialist who enjoys building complex things.
I’ve been working in marketing for five years, with a strong focus on e-commerce. I specialize in developing the entire marketing strategy for new product drops and collections, from the initial concept and creative production to A/B testing and campaign optimization in Ads Manager.
I’m a digital growth professional with experience in paid media, conversion rate optimization and e-commerce operations. I manage large advertising campaigns, build data-based strategies and coordinate cross-functional teams to improve profitability and customer retention.
I love editing videos and photos.
- 5+years in digital marketing and e-commerce
- R$ 1M+in advertising spend managed
- 5,000+orders handled by the teams I led
- 40,000+followers in the brand community I scaled
What I do
- Strategy for new product drops & collections
- Creative production: video & photo editing
- A/B testing
- Campaign optimization in Ads Manager
01
Experience
CEO & Digital Growth Professional
- Paid media & sales funnelsManaged R$ 1M+ (~$200k+) in ad spend, building full-funnel acquisition systems and high-conversion sales funnels across multiple international stores, in USD and BRL.
- Creative strategyDirected cinematic ad production and systematic testing of thousands of 3D, video and static assets, optimizing conversion through data-driven iteration.
- Data & analyticsBuilt financial dashboards and profit-and-loss reports to track performance, optimize margins and inform business decisions.
- Operations & leadershipLed support, logistics and fulfillment teams handling 5,000+ orders, improving efficiency and raising the repeat purchase rate by 5%.
- Community & retentionScaled the brand community to 40,000+ followers and set up organic systems for long-term retention and engagement.
- International expansionRan influencer marketing and targeted acquisition strategies to launch and scale brands in international e-commerce markets.
02
Skills
Paid media
- Google Ads
- Meta Ads
- TikTok Ads
- Pinterest Ads
Management & tech
- Business management
- People management
- Data analysis
- Web development
- Video editing
- Photoshop
- Stock market analysis
Strong organizational skills, autonomy, complex problem-solving, critical thinking and strategic planning.
03
Awards
- 500k Award2025
- 2× 250k Awards2025
- 2× 100k Awards2024
04
Education & languages
- Full Stack DevelopmentDEV THE DEVS · web architecture, front-end development and systems integration.2023
- Java Back-End & Specialized TrainingSENAC · Java Back-End, Linux environments and the Angular framework.2022
Languages
- Portuguese · Native
- English · C1
- Spanish · A2
05
Beyond work
- Competitive sportsRegional volleyball circuits and powerlifting.
- Martial artsBrazilian Jiu-Jitsu and boxing.
- Culinary artsCooking and exploring international cuisines.
The lab
What is influencer marketing?
Influencer marketing is a form of social media marketing in which a brand partners with creators who already have an engaged audience to promote its products. Instead of speaking to people directly, the brand borrows the trust that a creator has built with their followers.
It can take many forms: sponsored posts and videos, product seeding and gifting, discount codes and affiliate links, long-term brand ambassadors, and creator content that the brand reuses in its own ads.
People tend to trust recommendations from the creators they follow more than they trust a brand’s own message, so influencer content works as social proof. It shows a product in a real context, used by a real person, in a format that feels native to the platform.
My tests and results
In my tests, I treat influencer marketing as a credibility layer, not as a stand-alone sales channel. Its job is to make people trust the brand and the product before they ever see an ad.
That credibility is what makes paid traffic work. A cold audience that has already seen a creator use and recommend the product arrives at the ad with less doubt, so the same ad spend has a better chance of turning into sales.
- CredibilityThe creator introduces the product and vouches for it to an audience that already trusts them.
- Paid trafficAds carry that trust to more of the right people, where it can be tested and optimized in Ads Manager.
- SalesLess doubt at the moment of purchase, so the same ad spend has a better chance of converting.
Since the goal is sales and not just reach, the real result of an influencer test shows up in the paid campaigns it supports.
Selected work
An e-commerce whose problem was hard to see. A new drop, a focused campaign and a cleaner website doubled its weekly sales.
- Type
- E-commerce
- Scope
- New drop, campaign, influencer marketing, SEO, images and copywriting
- Result
- 2× weekly sales
100%
increase in the weekly sales
A problem that did not look like a problem.
01
The problem
This ecommerce had a problem, but it did not appear to be a real one. Nothing was broken enough to point at, and that is exactly what made it hard to see.
Looking closer, three things stood out:
- The banner was bad
- The photos had an ugly background
- The products were already saturated in the market
Each one looks like a small detail. Together, they made the store blend in with every other one.
02
The solution
A new drop. With prints that no one had done before.
Instead of polishing a saturated catalog, the answer was to change what was being sold. Prints nobody else had gave the store something the market did not already have, and a real reason for people to pay attention.
The prints
03
The campaign
We also ran a marketing campaign to boost the sales, and we got a 100% increase in the weekly sales. In other words, the weekly sales doubled.
We did influencer marketing to give more authority to the brand, because people buy more easily from a brand they trust.
04
The cleanup
I adjusted the collections on the website, the SEO and the images.
- Collections
- SEO
- Images
- Copywriting
The copywriting was also too greedy, so I decided to clean out the noise. For instance, the pages were using AI comparisons without any real value for the client.
The idea was simple: if a line of copy did not help the customer understand or choose, it did not stay.
At a glance
- Photos with an ugly background→Adjusted the images
- Products saturated in the market→A new drop with prints no one had done before
- Greedy copy and AI comparisons with no real value→Cleaned out the noise
05
Takeaways
- Start with what the market already hasA saturated product is hard to sell, no matter how well it is presented.
- Authority helps everything elseCampaigns, ads and the website all work better when people trust the brand.
- Less noise, more clarityCopy that only fills space gets in the way of the sale.
Selected work
A compression shirt for the WarDogs Collection by Apollo, built from two inspirations, a long search for the right fabric and a techpack I can share on request.
- Type
- Compression shirt
- Inspirations
- Breathedivinity and Level X Black
- Techpack
- Overview open, the rest on request
A compression shirt Brazil has never seen.
01
The objective
My objective was to create a compression shirt that Brazil has never seen.
The shirt is part of the WarDogs Collection, by Apollo.
02
The inspirations
I used two inspirations, one for the shape of the shirt and one for its side panels.
- Clothing modelingBreathedivinity
- Side panelsLevel X Black
03
The fabric
I searched for a good fabric myself. After long hours of testing, I finally got a good result.
04
The techpack
However, I can only share the techpack, not the results.
The techpack is the document that describes the shirt piece by piece. The overview below is open. Every other page is locked and blurred.
If you’re a recruiter, click any locked page and send me an email to request access.
Flat overview
Fabric
Stitches
Measurements
Front design
Back design
Collar label
Care tag
Selected work
Work in progressA video series documenting my evolution in Hyrox, a constantly growing sport, produced as professionally as I can.
- Type
- Video series
- Status
- In progress, unfinished
- Tools
- Blender and Premiere
I’m documenting my evolution in Hyrox, one video at a time.
Hyrox is a constantly growing sport, and I am documenting my own progress in it through a series of videos.
I included this project in my portfolio because my goal is to produce every video as professionally as I can, from planning and filming to editing.
It is one of my favorite projects, and I have learned a lot from it. Along the way, I am mastering Blender and Premiere.
As professionally as I can.
01
Why Hyrox
Hyrox is a fitness racing format: eight 1 km runs, each followed by a functional workout station, such as the ski erg, sled push, rowing or wall balls.
The format is standardized, which makes progress easy to measure and a good fit for a series about evolution.
02
What to expect
- Evolution over timeThe series follows my progress in Hyrox step by step.
- Professional productionEvery video is planned, shot and edited with care, using Blender and Premiere.
- Updates along the wayThis page will grow as the project does.
03
Status
Work in progress
This project is unfinished. There is more to come, and this page will be updated as the series evolves.
The lab
A complete strategy for any product a client wants to launch. Ads Manager is only one of its six steps.
- Type
- Full-funnel launch strategy
- Applies to
- Any product or service, any niche
- Steps
- Discovery, Organic, Paid, Influencer, New drops, Scale
- 01Discovery
- 02Organic
- 03Paid
- 04Influencer
- 05New drops
- 06Scale
Prove it on your own business first.
A marketing specialist must show he can do the job for his own enterprise. Only then for other people.
That is the rule behind this strategy. I did not build it in theory: I ran it on my own stores first, with my own money on the line, and these are the results that came out of it.
- Yampi 500K
- 2× Yampi 250K
- Appmax R$ 100.000
- 6steps in the complete strategy
- 10%of the stock reserved for influencers
- R$ 1M+in ad spend managed
- R$ 500krevenue award on Yampi
The strategy, step by step
Discovery
What advantages does your product or service have against its competitors?
Everything starts here. Before a single post or ad, we define why someone should choose this product over the ten similar ones one scroll away. If there is no real answer, the launch does not start: the product, the offer or the angle gets fixed first.
The output is a one-page brief that every later step borrows from: the promise, the proof and the audience.
- Competitor map
- Unique advantage
- Target audience
- Price & margin
- Offer
Organic
Trust first. Posts do not need to go viral.
Organic content is the credibility layer. A cold visitor checks the profile before buying, and an active, honest profile answers the doubt that an ad cannot.
Every piece must have a human in it: a real person, a real face, real hands using the product. Faceless brands are easy to ignore.
- Real human on camera
- Product in use
- Behind the scenes
- Customer proof
- Consistency over virality
Paid
Once the organic is out, we build the creatives. Content focused on conversion.
The organic posts become the base for the ads. Each creative has a hook, a clear offer, proof and one call to action, and every one is tested against the others in Ads Manager before budget is increased.
A second campaign runs on the best organic content itself, to put more eyes on the proof and build even more trust. Retargeting closes the loop with whoever almost bought.
- Conversion creatives
- A/B testing
- Boosted organic
- Retargeting
- Ads Manager
Influencer
The most crucial part of the process. Without influencers, the brand is not a brand.
Before launch, 10% of the stock is separated for influencers. Not the biggest names: medium influencers, whose audiences are engaged, who cost less to work with and whose recommendations still feel personal.
Their content works twice: it builds trust on their channel and it becomes strong material for our own ads.
- 10% of stock
- Medium influencers
- Product seeding
- Tracked codes
- Content reused in ads
New drops
Products saturate. That is a fact.
The market gets used to a product, creatives tire out, and the cost to acquire a customer climbs. The answer is not more budget on the same item, it is a new drop that adapts to what the demand is asking for.
So the next product is planned while the current one still sells. Each drop restarts the cycle from Discovery, with everything learned so far.
- Saturation signals
- Rising cost per sale
- Demand feedback
- Next product ready
Scale
Only when the system works at a small size.
Scaling is the reward for the previous five steps, not a shortcut around them. Budgets go up in controlled steps, new audiences and creatives are added horizontally, and profit, not just revenue, is the number that decides how far to go.
- Controlled budget steps
- New audiences
- Winning creatives
- Margin & P&L
- Retention
- Guessing the angle→Discovery defines the advantage
- An ad nobody trusts→Organic and influencers build the trust first
- A saturated product→A new drop restarts the cycle
Trust first, traffic second, scale last.